Informing product development through a PR Lens

THE CLIENT

3FLOZ was an e-commerce site carrying the best high-end beauty and grooming products exclusively in travel-friendly TSA-approved sizes (3.4 fl oz/100ml or less).
 

THE CHALLENGE

Once we’d earned a large amount of “what’s new” buzz around it, we needed to find additional ways to garner press to the site beyond the travel realm. How could we get an outlet that had already told their readers about the site to talk about it again and in new ways?
 

OUR COUNSEL

The travel kits from brands like Supergoop!, Fekkai, Ahava, and Malin + Goetz were beloved by media and a kit photo was inevitably included in most coverage. Style House helped create 3FLOZ curated kits that combined products across different brands that together could tell new stories about the customer 3FLOZ was serving. Kit themes included the “Walk of Shame” kit which we landed on Cosmopolitan.com’s homepage, the “Gym Kit” that was featured by Self magazine, and we further built the personalities of the 3FLOZ founders through “Alexi’s Beach Bag Essentials” and “Kate’s Beauty Snob Face Kit”. We also liaised with beauty and travel influencers to curate kits of their own, resulting in further amplified exposure for 3FLOZ’s unique offerings.

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